From
startup
to global
player.
Our company history is full of fascinating stories on the long road from start-up to global player. Full of ups and downs, ingredients and additives, ideas and visions, courageous and sometimes risky steps. Here we would like to thank all the many people inside and outside our company family, without whose trust, efforts and creativity this story would never have been possible.
1990
Do it right, do it yourself! The acquisition of Mühlenchemie.
Enzyme mixing takes a special compounding technique, and the existing contract manufacturer had quality issues. The entrepreneurial spirit is “Do it yourself!” A good tip, a couple of glasses of wine and personal contacts led to the purchase of Mühlenchemie. This small pioneer in enzymes and flour treatment for mills, headquartered in Frankfurt at the time, is today a subsidiary of our Group and the world market leader. Every year we improve more than 100 million tonnes of flour.
2004
SternLife and HERZA, and the protein bar.
With the merger of HERZA Schokolade in Norderstedt, specialist for chocolate pieces, and SternLife, functional foods developer, two different cultures clashed and enriched each other. Their entry into the booming protein bar market was a masterful performance. Alongside the traditional chocolate pieces for muesli and ice cream, the plant set up a modern production line for bars, which SternLife markets.
Today more than 100 million bars leave the plant every year, and more production capacity is on the way.
Today more than 100 million bars leave the plant every year, and more production capacity is on the way.