Celebrating the “white gold”: March 20 is World Flour Day!

Celebrating the “white gold”: March 20 is World Flour Day!

Whether from wheat, maize, rice or rye, whether as pasta, bread, or cake, for millennia flour has been one of the world’s most important staple foods. Reason enough for our FlourWorld Museum to celebrate this wonderful ingredient on March 20, World Flour Day.

There are many personal stories to discover. Last year the FlourWorld Museum in Wittenburg together with our subsidiary Mühlenchemie called on millers, bakers, confectioners and pasta-makers to tell us something personal about flour. This year many stories have come to us from around the world under the motto “Flour and people – Flour means the world to us”.

“What flour means for us” was the theme of the third World Flour Day, and people in Africa, Asia, Europe, Latin America, the Near East and many other regions shared with us their experiences around this staple food. All these stories show the varied and individual significance of flour for each person. You can find them on the website here: www.worldflourday.com

The flour industry has celebrated its variety and solidarity on World Flour Day for three years now. In many mills and bakeries, staffers come together to honour this staple with joint baking activities. At the FlourWorld Museum a special flour sack was designed for the day that portrays the motto “Flour and People”. It has received a place of honour in the museum’s exhibits.

The FlourWorld Museum in Wittenburg holds the world’s largest collection of flour sacks, and is open every Sunday from 12:00 to 17:00. It’s worth a look!
An initiative of Mühlenchemie.